Tuesday, February 26, 2008
UNSIGNED ARTISTS KINA GRANNIS, LANDON AUSTIN AND NIVLA NAMED FINALISTS IN DORITOS CRASH THE SUPER BOWL CHALLENGE
Plano, Texas (Jan. 7, 2008) -- The Doritos brand announced today the three unsigned group and solo artists voted by fans nationwide to be finalists in the Doritos "Crash the Super Bowl" challenge. In Oct. 2007, Doritos invited undiscovered musicians across the country to submit an audio and video performance of an original song that is, like Doritos tortilla chips, inspired by the musician's passion and creativity based on his or her own bold or intense experiences.
After the "top ten" semi-finalists were selected by a panel of judges including GRAMMY-award winning musician, songwriter and producer will.i.am, Jack Joseph Puig, A&R Executive Vice President and Producer for Geffen Records, and Ryan O'Donnell, A&R Executive for Interscope Geffen A&M Records (IGA) and the Doritos team, online fan votes cast between Dec. 17 and Dec. 31, 2007 determined the top three.
"The talent discovered in this music challenge is hands down some of the best I've ever seen and heard," said will.i.am. "These artists are ready to go on tour."
Now through Jan. 28, 2008, fans of Doritos chips and music lovers anywhere in North America can vote for their favorite finalist at www.snackstrongproductions.com to determine which music act will have its original song air as a music video in a commercial break during the Super Bowl XLII broadcast on FOX on Feb. 3, 2008. In addition to having their "big break" on one of the world's largest stages, the winner will also receive a record deal with IGA. The three finalists will each be awarded $10,000 and a trip to Phoenix to attend the Doritos Super Bowl party.
"The fans have spoken and we are thrilled to take Kina, Landon and Nivla one step closer to the opportunity of a lifetime" said Ann Mukherjee, group vice president, marketing, Frito-Lay. "This was never about finding the next Doritos jingle. From day one, we were on a quest to discover new talent and open doors to help launch careers."
The "Crash the Super Bowl" campaign is the evolution of the Doritos brand allowing consumers to be in control. In 2007, the Doritos brand aired two consumer-created commercials during Super Bowl XLI as part of the first Doritos "Crash the Super Bowl" challenge. These two ads kicked-off the first-ever consumer-created Doritos brand television ad campaign, in which all five of the Doritos "Crash the Super Bowl" finalists' ads aired on national television.
Hey, Dallas, we've still got someone in the playoffs
Source: DallasNews.com
Tony Romo & Co. may have let us down again this year but DMN colleague Elizabeth Langton gives us reason to keep believing.
The Cowboys may not be headed to the Super Bowl, but another hometown boy is.
Episcopal School of Dallas grad Landon Austin, 19, is a finalist in the Doritos Crash the Super Bowl contest for unsigned musicians.
I met Landon about 18 months ago when he won the Texas Music Project's 10 Under 20 contest. He would love a music career, but he is also realistic. He's studying finance at Belmont University in Nashville.
But the Doritos contest could be his big break. The winner's music video will air during a Doritos Super Bowl commercial and earn the artist a recording contract with Interscope Records.
Landon has already won $10,000 and a trip the game Feb. 3. Earlier this month he visited Los Angeles to film the video for his original song Waitin'. But he needs help to win the grand prize.
Vote once a day through Jan. 27: www.myspace.com/doritoscrashthesuperbowl.?Go behind the scenes of the Waitin' video on Landon's Web site: www.landonaustin.com.
And tell your friends. Landon's dad tells me the two other finalists have more public relations experience and have been working overtime to rally supporters.
Doritos' "Crash the Super Bowl"
Source: TV Guide
The Chip company is allowing online voters to give one unsigned artist (like Dallas' Landon Austin, above) an instant recording contract and a 60-second airing of his or her own music video."
Landon Austin Up for Super Bowl Air Time
Source: Blogs.dallasobserver.com
For those who have been on pins and needles about the Doritos "Crash the Super Bowl" contest, the company announced three finalists today, one being from Big D, based on nationwide online votes. The contest, which started back in October, asked unsigned artists to submit an original song and video. Narrowed down to 10, online votes in late December began the process of determining the final three.
19 year-old Landon Austin, submitted "Waitin" and now finds himself vying for his song to air during Super Bowl XLII in February. Not only that, the contest offers a recording contract, $10,000 and, befittingly, a trip to the game. I imagine he'll probably get a lot of Doritos, too.
To view full article, click here.
Belmont freshman waits to crash Super Bowl with ad
Source: Tennessean.com
College students, take note: If Landon Austin had made his bed, he might not be going to the Super Bowl. Austin, a Belmont University freshman, is one of three national finalists in the MySpace/Doritos "Crash the Super Bowl" Music Video contest. The winner, as voted by MySpace visitors, will get a record deal with Interscope Records and be featured in a Doritos commercial during the Feb. 3 Super Bowl XLII broadcast on Fox.
"The funny thing is, my dad was bugging me to enter, and I really didn't want to because I didn't have anything professional," said Austin, whose video for his original song, "Waitin'," was picked from more than 350 entries.
For being a finalist, the Dallas native has already won $10,000 and will be flown out to Phoenix, where the game will be played.
After playing a week of VIP shows and hitting the media circuit, Austin and the other finalists will find out after the first quarter whose video will be shown to tens of millions of viewers around the world.
"I've been kind of freaked out about the competition," Austin said.
Austin's video submission was about as basic as possible. He shot the entire video on his hand-sized digital camera in his dorm room, strumming his guitar and singing with a baseball cap on his head.
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